[Meet創業之星]1.5小時就可找到工作，職到JOBDOH首創短工人才媒合平台！
Source: http://meet.bnext.com.tw/articles/view/38787
近年來，朝九晚五、工時固定的工作已不是香港人的首選，取而代之的是富有時間彈性的工作。隨著新世代重視工作與生活平衡的理念，不少家庭主婦、退休人士或追求自由工作的人，投身加入兼職短工行列，再加上香港法定工資提高，短期兼職市場迎來重大的商機。
來自香港的黃貝芝看準這波龐大短工市場，創立「職到JOBDOH」，抱持提升求職的工作彈性，以及活化雇主的請人靈活性，想要打造短期工的求職配對平台。自2014年成立起，已獲得Google EYE年輕創業家冠軍等多項創業大獎，更加入香港創業孵化器(太古、數碼港)，並可能在近期進駐台灣市場。
職到JOBDOH創辦人黃貝芝賀大新 攝影
擁有多次創業經歷的黃貝芝，在加拿大嘗試第一次創業，舉辦專為單身男女舉辦的speed dating活動；之後於香港做了微型借貸平台，將香港募集的資金借到印度等落後國家，但因金融風暴影響告吹失敗。接下來，她更挑戰設計提供葡萄酒服務的App，藉此參加許多品酒活動，發現到酒商舉辦活動常苦無人手，而找短期工作的人也不知從何找起，便意識到社會缺乏一個媒合平台配對，因此萌生想法，開啟了第四次創業。
起初，黃貝芝決定創辦「職到JOBDOH」前，曾親自登門拜訪雇主，詢問是否對該平台有興趣，再進一步了解雇主對雇員的工作要求、技能等內容，透過市場調查驗證出短期兼職市場有潛在商機，便在2014年10月開發出測試版App並給客戶試用，2015年正式上線。
服務上線至今已有九萬多位會員，且三萬多筆資料媒合成功。黃貝芝表示，一開始行業著重展覽、飯店與餐飲業為主，隨著媒體曝光，目前不侷限任何行業，更指出曾刊登過導遊、壁咚員等工作。然而，除了短期職缺外，全職和兼職工作也可以發布在職到JOBDOH上，透過平台找尋適合的員工。
利用問卷分析，為雇主篩選出最適合的員工
目前「職到JOBDOH服務」分為雇主版及求職版，在註冊會員時，企業需提供商業登記資料，而求職者必須填寫身分證字號、地址等，以此作為證明。其中，求職者皆有一份專屬履歷，透過平台完成的工作皆記錄於此，自身也可以新增過去工作經歷，給予雇主參考。
特別的是，職到設計一系列問卷，利用數據判定求職者是否適合該工作，減少雇主篩選時間。此問卷包含工作經驗、瀏覽平台時間、雇主要求是否配合及相關心理測驗等內容，系統將會根據問卷為求職者評分，當得分愈高時，該名求職者會在眾多申請中排名愈前面，雇主便能快速地聘用或面試，獲得高品質員工。
另外，此數據分析也適合多間分店的企業，如有十間分店要徵人，而每間店徵人人數或薪水不同，人資可以直接從表中看到每間店應徵情況、花費總薪資等，再依據資料審核，節省公司安排。黃貝芝表示，每個工作審核方式不一，只要填寫越詳細，媒合成功率越高。除了透過問卷讓雇主快速篩選外，在職到JOBDOH平台上，求職者也能拍攝影片自我介紹，展示個人能力，此為亞洲首創功能！
當雇主接受求職者後，求職者便會收到通知且4小時內必須回覆是否接受。然而，上班前系統會不斷提醒員工上班時間，以免忘記。除此之外，職到JOBDOH也會替雇主管理員工上下班時間，不再需要打卡。
工作結束後，雇主與員工便會相互評分，不但作為其他雇主參考依據，也避免員工遭受到不平等對待、剝削員工等問題，不僅保障雇主，也重視員工權益。
圖說：職到JOBDOH求職操作。職到JOBDOH
簡單又方便的付費方式 以快速徵人且付費便利為名的「職到JODOH」，宣稱最快1.5小時內可以找人上班，24小時之內透過平台付款給所有用戶。
針對付費方式，職到JOBDOH提供兩種方案，第一個為收取工作佣金10~20%，如雇主沒有請到人，可以不用支付任何費用；另一個是廣告費，必須事先付款。在這兩種方式中，大企業較常以廣告費為主，而中小企業會使用支付佣金方式。
其中，使用方案一的雇主，如利用信用卡支付，平台便會直接扣除佣金費用，發薪資給員工。而黃貝芝表示，現在暫時透過銀行支付薪資，未來希望發展P2P模式，雇主與員工可以透過系統直接付款，職到JOBDOH則是負責管理。
圖說：職到JOBDOH徵人操作方式。職到JOBDOH App
目前，每個國家的使用者都可以註冊為會員，在香港平均每天有40~100則職缺，甚至過去也有跨國請人的案例。其中，從平台中發現少部分會員因生活窮困，白天有工作，晚上再利用時間兼職，尤其是單親家庭更能運用空閒時間，彈性上班，延伸共享經濟模式。
提及到與其他人才媒合平台競爭時，黃貝芝指出，「職到JOBDOH」以服務業、臨時工或緊急工作為主，相對於其他香港人力平台工作專業性較高，找服務業工作較難。而PizzaHut、蘭桂坊等企業都曾在平台上發布徵人資訊。
以港臺市場為主，希望推廣到美國市場 「職到JOBDOH」推廣地區以香港及臺灣為主，黃貝芝表示，最有興趣的拓展地區為紐約，人數流動率高，零售與活動工作機會較多，反之，對於東南亞市場來說，因為薪資條件較差，雇主不願意支付額外金錢，所以比較沒有發展機會。
平台未來除了提供P2P付款外，也希望改進UX與企業雇用流程，減少公司徵人程序，並且深入台灣工作環境，期許雇主與求職者多多利用平台，找到最適合的員工與工作！
【創業快問快答】
Q： 目前該服務的獲利模式為何？
For the agency services, JOBDOH charges a service fee based on the job value on each task completed or a monthly subscription fee.
對於仲介服務，JOBDOH根據每個任務的工作價值收取服務費或每月訂閱費。
Q：要達到下一步目標，團隊目前缺乏的資源是？
In addition to financing, we are seeking business development and partnership opportunities with brands and large chains in hospitality, logistics, retail. Also continuing to build out NGO partnership will be key.
除了集資外，我們正在尋找業務拓展、品牌與大型連鎖酒店的合作機會、物流和零售。另外持續與非政府組織建立夥伴關係也會是關鍵。
Q：長遠來看，公司想成為一家何種類型的公司？下一步的目標是什麼？你們如何完成？
Our vision is to create a better worklife; our motto is “to work to live, not to live to work.” JOBDOH was created from day one to be a global company to disrupt the inefficiency in hiring anywhere anytime. Given our inbound traffic from the US and Southeast Asia, we are looking for further regional expansion after Hong Kong and Taiwan.
From a social impact standpoint, our target is to have at least 30% of our users coming from low income or single families.
我們的願景是創造更好的工作生活；我們的座右銘是 「為工作而生活，不是為了生活而工作」。JOBDOH在成立的第一天就要成為全球化的公司並顛覆無效率的招聘。對我們從美國到南亞的入站流量, 繼香港及台灣外我們希望能擴張到更大的區域性市場。。
從一個社會影響立場來看，我們的目標是擁有至少30%的使用者是來自低收入戶或是單親家庭
10 tips for success at HKTDC Hong Kong International Wine & Spirits Fair
The HKTDC Hong Kong International Wine & Spirits Fair is fast approaching but there is still time to get ready and prepare for success.
We have put together a list of tips to maximize your return on investment.
Before the Show
1. Promote your booth
No matter how good your product is at selling itself, a good promotional campaign is never a bad idea. An effective promotional campaign should start a month before the actual exhibition as it involves multiple steps.
Identify your strategy:
Crystallize your objectives by answering the questions below: what’s your objective in that market? Is it brand building, a volume or a margin play? what are the specific types of buyers you want to attract? Boutique or mass market, modern or traditional, Western or local? what’s your time frame for signing the deals?
Once you identify your objectives and target segments, email and call them two to three weeks in advance to book appointments
Tips: if you are new to the market, you can research relevant associations or find out buyers of your competitors. The HKTDC Hong Kong International Wine & Spirits Fair organizer might already have such info. If not, consider hiring someone via on-demand hiring agency JobDoh in the local market to help.
Build your page:
Your website is great because it serves a specific purpose: explaining who you are and what you do. Unfortunately, it hardly tells the HKTDC Hong Kong International Wine & Spirits Fair visitors why they should be paying you a visit.
Construct a company page as early as possible, explaining briefly who you are, what you do, what you will be presenting at the Wine & Spirits Expo; show some of your products, wines and alcohols; make your catalog available and invite people to book an appointment with you right away.
The HKTDC Hong Kong International Wine & Spirits Fair buyers don’t have time to review every exhibitor’s website in details: make their life easier and your results better by constructing a page specially for them. myfairtool can help you building your page and promoting it in a few easy steps.
Tips: highlight your hook. What’s the single most important reason they should meet you rather than another exhibitor?
2. Setup your post-show strategy
From November 10 to 12, 2016, you will be busy at the Hong Kong Convention Center talking to wine and spirits buyers. But what’s next?
You need to plan further ahead. Statistics show that 35 to 50% of the contracts signed post-event go to the vendor that follows-up first.
To achieve that, you must have a strong follow-up strategy already in place BEFORE the event even takes place.
Prepare your profiles list:
You certainly already have a clear idea of the type of people you will meet at the HKTDC Hong Kong Wine & Spirits Fair. Your list might be “Distributors”, “Wholesalers”, “Retailers”, “Partners”, “Suppliers”, “Others”.
Tips: always keep a category “others” to follow-up with people that don’t fit in other categories. They might not have direct impact on your business but they are in your industry and may have indirect impact at some point, don’t underestimate them.
Setup your email templates:
Now that you have identified the type of people you expect to meet in your booth, pre-write email templates for each of these buyer personas. All you will have to do post-event is customize the emails a little, keeping the same backbone, and follow-up in no time!
Tips: good email templates are very generic but contain a specific area easy to customize to make it more personal.
3. Recruit the right staff
The last thing you want at the exhibition is lost sales due to staff shortage. In addition to bringing staff from your home country, hire local temporary staff for a few days. Benefits of doing so include: local knowledge local language lower cost flexibility in resource management pre-show and post-show local support
Tips: on-demand recruitment agencies such as JobDoh are specialized in trade shows and already has a list of people that will fit your needs and expectations.
4. Train your team
If you are flying in your own staff for the exhibition, suggest that you not only ensure them having the right product knowledge but also knowledge about local customs and practices.
If you are hiring temporary staff, do send them product info (and company introduction video if available) a week in advance to study. Suggest you to select staff who studied or worked in a relevant discipline so they will have basic industry knowledge.
If you are using specific methods to qualify leads, capture prospect information or to offer wine tasting, inform and train your staff ahead of time.
Tips: when handing out business cards to Chinese at the HKTDC Hong Kong International Wine & Spirits Fair in Hong Kong, it is advised to do so with both hands.
During the Event
5. Capture leads efficiently
Make sure your entire team is using the same method for capturing leads and collecting the essential information.
You do not want half of your leads in paper form, others in digital format while others in business cards without notes. This would surely slow-down your follow-up.
Tips: prefer digital lead capture over pen and paper to standardize your format and to speed-up your follow-ups. Since you will need to transfer all info to a computer format anyway, better save time and start right!
6. Give regular feedback
Your team, both in-house and temp-hired, needs guidance and feedback. Observe how they act and regularly give them feedback, tips and advice to improve.
Remind them to be smiling, to look visitors in the eye, to not play with their phones or chit-chat with their colleagues, etc.
Tips: do not be judgmental or negative - you don’t want to reduce their motivation. Be helpful and help them to improve while boosting their motivation.
7. Drive additional traffic
The HKTDC Hong Kong Wine & Spirits Fair is a very large event driving a lot of traffic. Nevertheless, depending on your booth location, you may not get nearly as much traffic as you would need. That is your job to redirect some of the main traffic to your booth. scope out the high traffic (and legal) area to stage a few promoters/ flyer distributors have the promoters show the interested buyers to your booth ensure you have a sufficient number of interpreters
Tips: there is no better method to driving additional traffic to your booth than words of mouth. Encourage people to talk about you by giving them a great first impression.
8. Plan for the next steps: If you are staying a few days in Hong Kong, invite your most interested leads for post-event meetings or dinner to quickly move on to the next steps. Face-to-face discussions are always more efficient than emails and phone calls.
Tips: If you are returning to the same city within six months, it might be more convenient to store your leftover samples and decorating materials in a warehouse so you can re-use them in your next trip.
After the Show
9. Follow-up quickly
The sale is not done until it’s done. Don’t forget to send samples and/or call prospects within two days while the memory is still fresh.
If you have taken all your leads digitally and identified them as recommended earlier, you should be able to send instant follow-up emails, from your booth, to keep the conversation going. Otherwise, just make sure it happens shortly after the show.
Tips: to stir your visitors’ memory, it is good practice to add a picture of yourself, your booth or your products in your email. Remember they have visited hundreds of other booths before and after yours, it might be worth reminding them of who you are.
10. Track your results
After the HKTDC Hong Kong Wine & Spirits Fair you will certainly feel energized and excited - you will have talked to many people and heard many promises.
However, you should definitely go over your guts feeling and analyze hard facts: number of leads collected, conversion rate, revenue generated, ROI, etc..
The true impact of a trade show can generally be estimated 6 months after the fair: let’s review it in June 2017!
Tips: some metrics are difficult to calculate and require a lot of data. Consider using an automatic system such as myfairtool to generate a report for you.